by Rebecca Teichmann
Pacific marketing student Nick Nguyenquang found his Advertising Operations & Marketing Internship online using employer websites and other online resources. This required self-motivation and personal initiative for Nick to set himself apart through the online application process, as opposed to working directly with a hiring manager.
Nick’s internship allowed him to be creative and use IT to be innovative in a complex multi-media environment. One of his responsibilities included assisting with development of the new eCommerce site called Limelightdeals, a project created by the Dow Jones Local Media Group which uses Mactive Adbase Software to maintain a complex schedule, including but not exclusive to advertisements for San Joaquin Lifestyles, San Joaquin Woman, Valley Home Finder & Valley Marketplace, as well as the Stockton Record Newspaper. Other responsibilities included publishing sales reports, handling contracts for sales personnel, and utilizing company reports and SEM data to efficiently research and develop strategies for new customer acquisition.
When asked to express one of the most rewarding experiences from his internship at San Joaquin Media Group, Nick shared that part of his internship involved participating in a college recruitment fair, during which he found himself on the other side of the proverbial “recruitment table.” At the recruitment fair, Nick was able to identify with students he could personally relate to.
While there are always challenges associated with transitioning from schoolwork to cubicle, this was not Nick’s first internship. In fact, he has had 3 internships! While the experience in each one has been unique, Nick recognizes the value in being able to “test-drive” a variety of companies while gaining valuable work experience as a student. Nick’s other internships include:
Nick found he needed to quickly adjust to long hours on top of academic responsibilities, but the benefits outweighed the challenges. This internship provided an opportunity to practice the analytical skills learned from textbooks in a real world setting.